Contrary to popular belief that movie theaters generate lots of money from movie tickets, the truth is that they hardly make any profits from ticket sales for movies they’re showing. You might be wondering how they manage to stay in business; well, most times, their continual existence, despite all odds, stems from a duty to serve the public’s entertainment needs and the exploration of few income streams resulting from consistent public patronage.
A high percentage of revenue generated in theaters comes from what is known as concession margins. Theaters manage to stay afloat majorly with the help of profits made from the sale of drinks and food items. Items like fountain drinks, soda, bagels, and popcorn get sold at higher costs than are obtainable outside the theater. But, for how long can they keep that up?
Over time, expenses increase in rent, staff pay, maintenance, and a host of others. At this point, the need to generate more revenue becomes pertinent to such a movie theater’s continued existence. Achieving this requires exploring more avenues for revenue generation.
Theaters are entertainment avenues. They’re open to various classes of people seeking relief from everyday stress. Smart theater operators know that to maximize profit, you have to ‘meet people halfway,’ i.e., you have to provide complementary services and products that are capable of satisfying their cravings. You have to give patrons viable reasons to keep coming back.
Profit is the lifeline of any business. As profit increases, so does the business’ chance at survival and growth. One of the ways of maximizing profit at a movie theater is by investing in pellet smokers.
What is a Pellet Smoker?
A pellet smoker is an electric outdoor smoker powered by wood pellets, used for several braising, baking, roasting, grilling, and smoking activities. They typically come with digital controllers that allow users to set their preferred cooking temperature. They’re easy to operate.
How Pellet Smokers Work
Having pellet smokers in theaters would be a viable investment as it’s a sure avenue to boost profit and revenue. People love their meats well-prepared and juicy, and pellet smokers are the ideal equipment to achieve that. They’re mostly an outdoor smoker that runs on electricity. Once plugged in and their digital controllers are activated, a rotating element is responsible for taking wood pellets to the cylindrical fire pot that does the heating.
Many pellet smokers use wood pellets to fuel, flavor, smoke, and cook all kinds of meats. High-quality ones allow operators to achieve the perfect steak doneness. They have enough space to accommodate large quantities of food products, making them suitable for movie theaters.
Why Theater Operators Should Invest in Pellet Smokers
Investing in pellet smokers at movie theaters adds a whole new dimension to the entertainment arena. People are ever ready to part with their money, provided they’re getting value for it. As explained earlier, if adequately planned and implemented, having a pellet smoking section somewhere outside your movie theater, where lots of properly-smoked juicy goodies are available, can cause a change in your fortune.
Below are some reasons why theater operators should go on pellet smoker shopping today.
Flavors Attract Crowd
Their capability to make quality and flavourful food is one of the benefits of acquiring pellet smokers. People are attracted to the sweet aroma and good taste of good steaks. Using wood pellets for smoking produces flavors that are bound to get people coming for more. Pellets are available in various stores in a wide range of flavors, including pecan, oak, hickory, etc., and they allow you to infuse your food with different smoke aroma.
They’re Easy to Operate
Theater employees don’t have to go through fund-consuming intensive training to operate a pellet smoker. Although they’re slightly different from regular charcoal grills that many are familiar with, pellet smokers are highly user-friendly. They have digital controllers used to direct their operations. All you have to do is fill up the smoker with the preferred pellet flavor, push the start button, and put your steak or other food items on the smoker.
Pellet smokers have a temperature control feature that regulates its temperature automatically. You only have to remove the food item when done.
Good Pellet Smokers are Versatile and Durable
Quality pellet smokers afford you a high versatility rate as they mostly come with grills attached, allowing the operators to explore their creativity. The impressive design and construction of pellet smokers enable them to last for a long time, offering the opportunity to generate lots of revenue from them.
Conclusion While several revenue generation options exist for theater operators to explore, investing in pellet smokers is one of the easiest and readily available. With the right know-how and proper marketing strategies, the opportunities in this venture are limitless.